The New Media Sphere

Top of Mind: Wanted: Standards For Viral Marketing By Pete Snyder

WHEN marketers talk about direct online, or "viral" marketing, what we're really talking about is an extension of the oldest form of advertising in the world—word of mouth—on the newest platform: the Internet. Top of Mind: Wanted: Standards For Viral Marketing By Pete Snyder

Fark Sells Out. France Surrenders

Fark.com, one of the most popular blogs on the Net, has been accused of selling out -- joining a growing list of new-media outfits willing to bend old-media rules. Wired News: Fark Sells Out. France Surrenders