How to start your own food-related blog

Link: How to start your own food-related blog.

You have a computer. You like to cook or dine out, or both. And like a lot of food enthusiasts, the only thing you enjoy more than eating is talking about eating.

First, you need a provider, which can be free (Blogger, www.blogger.com) or paid (TypePad, www.typepad.com). Another provider, Movable Type ( www.movabletype.org), provides both free and paid options.

Rebecca Blood, author of "The Weblog Handbook" (Perseus, $14), recommends that first-time bloggers start with a free site.

"You don't want your Web log to be an expensive hobby that you don't really take up," she says. "Do it a little while (with a free provider) and decide whether you still want to keep doing it. Some stick with a free site, some move to a paid site."

To encourage people to return often to your site, frequently add new commentaries, recipes, links and the like, suggest bloggers. This is called posting. "To build an audience, post at least once a day. People come back to see if you've updated. If you don't, they might forget about you," Blood says.

The key to expanding your audience, she adds, is to become actively involved online. Visit other blogs and contribute remarks to their commenting threads. It's bad manners, however, simply to say you've also started a Web log and would welcome visitors. "Add something intelligent to the conversation. That may drive some traffic to your site," Blood says.

Also add links on your site to other Web logs. "The way you promote others will help you," says Elise Bauer, proprietor of the blog www.elise.com.

Most important, bloggers agree, is that you be passionate about the niche you carve out for yourself, whether it be restaurants, cooking, wine or some more specific gastronomic subculture.

"Have a passion, and go with it," suggests Pete Snyder, founder and chief executive officer of New Media Strategies in Arlington, Va., which advises businesses about online trends. "If you like Filipino cuisine, write about it, and be honest; the blogosphere can smell a phony a mile away."

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