The New Media Sphere

Oscars Buzz Watchers Focus On Hilary and Cate, Not Ads

Link: MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines.

NOW THAT HILARY Swank has won her second Oscar, will she be marketers' next million dollar baby? The same firms that kept an eye on boggers during the Super Bowl should have an answer soon. Last night, buzz monitoring firms like New Media Strategies and Intelliseek turned their attention last night toward February's other big show, the Academy Awards ceremony. The firms intend to spend today analyzing the results.

Rock is meant to bring edge, ratings to awards

Link: baltimoresun.com - Rock is meant to bring edge, ratings to awards.

When comedian Chris Rock strides onstage at the Kodak Theatre in Los Angeles Sunday night to present the 77th annual Academy Awards, he'll also be walking a tightrope.

Blogosphere is All A-buzz About Oscar(TM)

Link: Blogosphere is All A-buzz About Oscar(TM).

New Media Strategies to Conduct Break-Through Online Study of Before - and After - Broadcast Buzz on Oscar Predictions, New Host and Format, and Hottest After-Party Stories

Some Successes, Some Failures in Super Bowl Ad Integration

Link: Some Successes, Some Failures in Super Bowl Ad Integration.

With recent studies showing a sharp increase in the number of people who simultaneously watch television and surf the Web, it was perhaps unsurprising that many Super Bowl advertisers also sought to make an impact on the Web. Most successful in generating an online buzz, experts say, were online concerns like GoDaddy and CareerBuilder.

GoDaddy Turns to Web After Fox Pulls Ad

Link: MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines.

PROVING ONCE AGAIN THAT CONTROVERSY can be a boost to marketing, GoDaddy used the Internet to parlay an ad censored by the NFL into big post-game buzz. GoDaddy bought one spot in the first half and another in the second, but the NFL reportedly convinced Fox to withdraw the second ad mid-game, after the first one ran. The ad featured a buxom spokeswoman in a tank top, who nearly suffers a wardrobe malfunction while testifying before a Congressional panel about what she would be doing on her proposed ad.

Bloggers on Super Bowl buzz watch

Link: Internet Daily: Bloggers on Super Bowl buzz watch - Advertising - Airlines - Electronic commerce - Entertainment and Leisure - Internet Services - Internet Software - Media - Mobile phones - Retail - Travel - Wireless Technologies - Transportation - Internet - Wireless - General.

Intelliseek Inc. of Cincinnati and New Media Strategies of Arlington, Va., have lined up dozens of people to surf Web sites, blogs and message boards to get a fast read on the effectiveness and popularity of marketers' commercials. With TV costing as much as $2.4 million for a 30-second spot, companies want to know whether their money was spent wisely.

Few Super Bowl Ads Stand Out From Formulaic Fare

Link: Reuters | Latest Financial News / Full News Coverage.

In a spoof of the right formula for a Super Bowl ad, FedEx Corp. called this year's battle of television commercials long before results came in for the actual championship football game. Top advertisers on U.S. television's most watched, and expensive, event returned to tried and tested gimmicks during Sunday's broadcast after an indecency scandal during last year's game put marketers under greater scrutiny. Watched by more than 144 million viewers in the United States last year, the Super Bowl is the nation's highest-rated TV program and the most-watched single-day sporting event. It is the biggest stage for advertisers and their agencies, where they vie for the title of most memorable or entertaining commercial. This year, TV network Fox sold 30-second spots for up to $2.4 million each.

How to start your own food-related blog

Link: How to start your own food-related blog.

You have a computer. You like to cook or dine out, or both. And like a lot of food enthusiasts, the only thing you enjoy more than eating is talking about eating.

Execs & Accounts for February 11, 2005

Link: Execs & Accounts for February 11, 2005.

The Viral and Buzz Marketing Association (VBMA) named Brian Clark as president.

The Future of Social Networks at OSN 2005

If you are curious about blogging, social networks, messaging, and the future of one-to-one, one-to-many, and many-to-one communication, then youare interested in Online Social Networks 2005 online conference.  Here is one example of a discussion that is going to take place.  The conference is between 9-23 February 2005, the fee is $50, and if you're not there, you won't really know the difference between the future as hype and the true future of communications.  Be sure to register.  Since the conference is asynchronous, it means that you can never really miss anything per se.

Link: OSN 2004: Program.

Destabilising Terror Networks Hosted by Charles Cameron, Rheingold Associates Not all social networks are positive, and one good reason for us all to understand SNs at this time is to learn how to disrupt them when they are themselves disruptive. John Robb and Valdis Krebs have discussed this topic before, and the "Destabilising Terror Networks" panel will allow us to quiz them as they continue their conversation, getting a glimpse of the ways in which terrorists are networking, and counter-terrorist experts are working to break their networks.