Link: Nostradamus vs. Nas :: Terminus En :: The End! Behold!.
Is a moden day prophet as influential and insightful as Nostradamus living among us now? And could it be that this disciple (of the streetz that is) disguised himself as an iced-out hustler who waxes poetic about everything from guns, religion, politics and women? Well, Nas would certainly like you to think so. We here at Terminus En decided to see who is the wiser prophet. Link from Terminus En
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FOR once, an airline may have hit on a promotional idea that its competitors will not find easy to copy. Starting today, Song, the low-fare brand created last year by Delta Air Lines, will be trying to build traffic and brand awareness by giving away, of all things, guitars. Apple Mini iPod music players and free downloads of songs from iTunes will also be offered. But the Gibson Les Paul Junior electric guitars engraved with the Song logo are the eye-catchers in an offbeat promotion for an airline whose future is in a whole lot more doubt than than that of rock n' roll. "Anybody can cut your fare, but not everybody can give you a free guitar," said Mr. Selvaggio. Song, which is also matching its rivals' prices, will advertise the giveaways in national and local TV and radio commercials to start, with print advertisements to follow beginning Sunday. The New York Times > Business > Media & Advertising > Advertising: Strumming the Skies
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A majority of HipHop fans and consumers, 60%, are more likely to see films or buy products, clothes, or video games if they feature their favorite HipHop artist. Not too long ago, many artists refused product endorsement fearing fan backlash or being branded a "sell out," but now only a mere 6% replied that they would be "less likely" to see a film or buy a product due to an artist's endorsement. Just over a third (34%) stated an artist's endorsement "would not impact their decision" about a product or a film. Source
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There is no denying Hip Hop is big business and to stay ahead of the game, the players need to be business-minded at all times. What remains to be seen, however, is whether young fans take the entrepreneurial tip and scoop their own loot, or whether the desire to skip the hard work and do whatever it takes to whoever it takes to get the ready cash, now. Source.
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By the time Busta Rhymes released "Pass the Courvoisier" in 2001, mentioning products in songs felt fake. The cognac company didn't pay Busta for the song, but it raised sales of the cognac in the United States. The rapper's management company later signed a promotional deal with Courvoisier's parent company. Same thing happened for Nelly. His song "Air Force Ones" eventually landed him a signature shoe with Nike.
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