National Public Radio ombudsperson Jeffrey Dvorkin and Boston Globe media critic Mark Jurkowitz consider how new sources of information are interacting and competing with traditional forms of journalism. Are we less informed today, amid a torrent of voices and technologies offering us so-called news, than citizens in olden, pre-digital days? How has the role of print or radio journalism changed since the advent of the Web and the 24-7 operations of the TV cable news networks? Interactive Television
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Last night I checked out Amish in the City while I was on the elliptical machine at my gym. I ended up wearing myself out through the first hour before I needed to leave. I only saw the first hour, but I was a deer in headlights. Mind you, I was much more fixated on Mad Mad House than I am on this show, but the look and feel of the show is very much the same, as is the formula. Although Amish in the City has neither Avocado nor Art, it does have Mose. Mose is the reason to watch Amish in the City because other than Mose, the rest of Amish are really just eye candy.
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[A Washington, DC, Marketing Company] surveyed 338 TV viewers in the most popular film, entertainment, women's, family, and mainstream online communities. When asked about their thoughts on product placement, 83% said, "It Doesn't Bother Me," or that they had "No Opinion" on the advertising tactic. Only 17% of fans surveyed reported they found product placements "Annoying" or "Offensive." 'Advertise All You Like ... Just Don't Screw Up the Show!'
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TV advertising doesn't work for most mature package-goods brands, and the industry's increase in ad spending over the past three years has accelerated waste, concludes a sure-to-be-controversial Deutsche Bank report. The study, released on the eve of the TV buying upfront, examined 23 household, personal-care, food and beverage brands using customized marketing-mix analysis from Information Resources Inc. It found only 18% generated a positive return on investment (ROI) in the short term (a year or less) from TV advertising. Less than half (45%) saw their TV investment pay off long term. TV ADVERTISING DOESN'T WORK FOR MATURE PACKAGE GOODS
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New Alphabet primetime topper Steve McPherson will unveil a fall schedule today with eight new shows and at least an hour of changes on every night of the week (save for Saturday). Given the dire straits in which the network finds itself at the end of this season, however, the sked offers a surprising sense of stability, with established shows anchoring most nights and a greatly improved program flow than that in last year's patchwork quilt of a sked.
Yahoo! News - ABC going to extremes
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