UK Photo-journalist Robbie Cooper is exhibiting his work at the Proud Gallery in London starting today until the 28th. The exhibit is called Alter Egos, and is simply 30 or so sets of photographs of people side-by-side with the character they play games as. Kotaku : Pets Resemble Their Owners
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The new title, aimed at women, features a computer-generated personal trainer who guides users through a customized set of exercises and diets. Players must reach certain goals to advance to the next level. The program creates a fitness plan for each person based on height, weight and other characteristics. The game's virtual coach, Maya, then guides users through a subset of 600 possible exercises, congratulating and encouraging them when they achieve their goals. The creators of Yourself!Fitness at ResponDesign, a game developer based in Portland, Ore., think their new title is a natural successor to exercise videos and DVD's, which continue to sell more than 30 million units a year, the company's co-founder, Ted Spooner, said. The New York Times > Technology > Lift and Reach and Hold That Pose, and Advance to the Next Level
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While it's true that product placements have been included in several generations of video games, new advances in graphics and online connectivity, as well as the ongoing desire to reach ever more elusive consumers, are pushing game advertising even further. Interactive gaming has become its own ad-supported mass medium. Interactivity ranges from a gamer being able to compete against the game itself to several players competing against one another to the new world of games that are inspired by the initials MMO -- for massively multiplayer online -- which have the potential to link thousands of players on the same game. ADVERGAMING GROWS IN REACH AND POWER
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