The New Media Sphere

New Media Strategies Launches New Public Affairs Practice

Link: New Media Strategies Launches New Public Affairs Practice.

New Media Strategies, the industry pioneer and market leader in Online Market Intelligence, Brand Promotion and Brand Protection services, today announced that it has created a new Public Affairs Practice to serve leading industry associations, political committees and issue advocacy campaigns, and that seasoned media veteran Howard Mortman has been hired to direct the new division.

New Media Strategies Launches New Public Affairs Practice

Fast-Growing Company Hires Media Veteran Howard Mortman to Direct

Ethics, Standards and Practices

Link: New Media Strategies - About Us - Ethics, Standards and Practices.

New Media Strategies Expands to 15,000 SF at Arlington's Twin Towers

Link: Staubach.com - About Staubach > Media > News Releases > News Release.

iMediaConnection: Strategies - Planning and Buying

Link: iMediaConnection: Strategies - Planning and Buying.

EditorJobs.com: at New Media Strategies - Search at New Media Strategies

Link: EditorJobs.com: at New Media Strategies - Search at New Media Strategies.

Execs & The Viral and Buzz Marketing Association (VBMA) named Brian Clark as president

Link: Execs & Accounts for February 11, 2005.

The Viral and Buzz Marketing Association (VBMA) named Brian Clark as president. Clark is founder and president of Orlando-based GMD Studios. Thomas Zorbach, who has served as acting president for the past year, stepped down. The VBMA now has 79 members worldwide. Twenty-eight are in North America. The organization says Clark will work closely with Pete Snyder, CEO of member company New Media Strategies, to help build up the VBMA's presence in North America.

What's the Buzz About Buzz Marketing? - Knowledge@Wharton

Link: What's the Buzz About Buzz Marketing? - Knowledge@Wharton.

There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems you can't talk about new products without addressing 'buzz marketing.' "People are buzzing about buzzing," says Wharton marketing professor Barbara Kahn. "People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy."

Viral + Buzz Marketing Association Members Invite Online Users to Bacardi's New Planet Party

Link: Viral Buzz Marketing Association Members Invite Online Users to Bacardi's New Planet Party on PR NewsWire and Yahoo Finance.

LONDON, Dec. 20 /PRNewswire/ -- Bacardi brands announced today that it has launched its first global online viral and buzz marketing campaign, "Planet Party," with planning, creative development and production, message distribution and tracking provided by international Viral Buzz Marketing Association (VBMA) members cdp-travissully, Digital Media Communications and The Viral Factory. "We're using the online marketing expertise of various VBMA members to extend our famous party spirit theme into a fun new campaign for 25- to 30- somethings," said Richie DiFranco, Project Manager at Bacardi Global Brands Inc. "With this project, we are kick-starting awareness exclusively among a wide group of entertainment-seeking, highly active online users."

How we work from rodcorp

Link: rodcorp: How we work.

We're interested in the habits, rituals and small (and occasionally big) methods people and teams use to get their work done. And in the specific anecdotes and the way people describe their own relationship to their own work. Here's a list of some stories and habits. Not sure it is actually useful for anything. Do any patterns emerge across stories, other than the obvious stories of super-focus, super-dedication? These examples are mostly "names" because the list so far is mostly from published sources, but everyone's stories and habits are interesting, so go ahead and add yours in the comments.